Global Trends in Children’s Media

A children’s focused CPG company was shifting its business model to better capture opportunities in the entertainment and lifestyle spaces. The company’s strategy team had laid out a comprehensive plan for communicating and delivering on the new approach. But the Head of Marketing needed to deepen her understanding of global trends in children’s media to more effectively target those markets.

Business Talent Group’s three-person team was led by a senior media executive who’d helped launch dozens of new ventures in digital and traditional media. Together with two other independent media specialists and the client’s internal team, she researched trends in markets that included Western Europe, the US, China, Mexico, and Brazil. What content are kids watching most? How and when do they watch, and who are the key players in each market? After completing this analysis, the Business Talent Group team helped the client prioritize the geographies that were most promising for content development and distribution.