An Application Study Framework to Commercialize Expanded Product Use Cases

An EMEA-based leading construction materials company was seeking to conduct application studies to identify expanded use cases and commercial potential for existing product offerings to develop a more structured portfolio strategy.

Business Talent Group paired the client with a former BCG consultant and business development executive who had extensive knowledge in commercial due diligence, market positioning, strategy, and market assessment in key European markets. This consultant supported the client in performing the initial assessment and devising a basic framework that could be replicated across departments and expanded to include a wide range of products in the client’s portfolio. The consultant’s work served to help the company improve its commercialization capabilities and overall market approach.