Digital Health Product Commercial Strategy
The corporate development team at a fast-growing biopharma company sought to develop an investment strategy for digital health technologies to complement a PTSD therapy in phase 2 of clinical...
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Commercial Excellence Resources
From product launch to patient engagement and brand strategy to lifecycle planning, improve both experience and outcomes with these expert resources and help from independent commercial excellence consultants.
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2024 Talent Trends: Life Science
The product development and launch cycle within pharmaceuticals, biotech, and medical devices has long made these industries a perfect fit for on-demand talent.
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2024 Talent Trends: Business and Corporate Development
Corporate and business development leaders are seeking independent talent with the expertise to help them navigate rapid consolidation and evolving market dynamics.
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Hands-On Expert to Drive Commercial Data Architecture Transformation
The data management and governance team within the neuroscience unit at an F500 pharma company was looking for a senior business analyst to support the re-architecture of various data feeds within...
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Right-Sized Consulting for Digital Health Investments
A large pharma company with several novel assets in the pipeline sought external support assessing digital efforts to date and creating a roadmap for digital technology investments to maximize the...
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Project Management for HCP Digital Marketing
The Rare Disease HCP marketing team at a F200 biopharma company was preparing for a significant product launch during the COVID-19 pandemic and required a strong, execution-oriented project...
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Outside-in Perspective for Sales Strategy Planning
A large pharma company was considering changes to the business’ diabetes sales strategy in the US, including shifting sales representatives dedicated to insulin products to other products within...
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Therapeutic Area Strategy Support for Obesity Treatments
An F500 pharma company required therapeutic area strategy support determining how to go to market in the obesity space and support several molecules under development. Business Talent Group (BTG)...
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Project Management for an Omnichannel Patient Campaign Launch
The Omnichannel Marketing Director at an F100 pharma company needed support with the development and launch of a new omnichannel patient marketing campaign for a major depressive disorder...
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Accelerating an Oncology Drug Launch
An F1000 pharmaceutical company had fallen behind schedule on introducing their oncology drug to market and needed external support to develop and accelerate a launch strategy. Business Talent...
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Three-Person Commercial Launch Support Team
A major pharmaceutical company was pursuing an agile launch strategy for a new rare disease therapy, requiring a high level of coordination within the organization. Seeking assistance with...
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BTG Key Strengths: Commercial Excellence in Life Sciences
Access the life sciences commercial talent you need to work smarter, faster, and more flexibly across all marketing, sales, innovation, and analytics initiatives.
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How Independent Talent Fuel Commercial Excellence in the Life Sciences
Succeeding in today’s commercial environment requires agility and rapid response to new market conditions and quickly evolving consumer attitudes and behaviors. Here's how independent talent can help.
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Outside-In Perspective for Rare Disease Asset Launch
A Fortune 200 pharmaceutical company needed to develop a resource plan for the launch of a rare disease product with an upcoming phase III readout. To align stakeholders, the VP, Commercial for...
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Creating a Best-in-Class Omnichannel Organization
To enable its transformation into a best-in-class omnichannel organization, the Omnichannel Customer Engagement & Digital Operations (OCE&DO) team at one of Europe’s largest pharmaceutical...
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Establishing a Commercial Center of Excellence (COE)
An F200 biotechnology company identified an opportunity to enhance and build capabilities in commercial marketing. For support, the Commercial Transformation Project Lead contacted BTG to bring in...
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Tactical Support for Marketing and Operations Transformation
A large biotechnology company was seeking to standardize branding and operations across multiple established products to achieve greater consistency and operational efficiencies. In need of a...
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Webinar: A Costovation Conversation with New Markets Advisors
In this on-demand webinar, we speak with Steve Wunker—Managing Director of New Markets Advisors—about how costovation enables companies to meet, and even exceed, customers’ expectations, cheaply
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How Freelance Analytics Experts Can Help You Do More with Your Data
Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.
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Developing a Healthcare Provider (HCP) Locator Solution
A multinational pharma company was seeking to launch a healthcare provider (HCP) locator solution that would help patients identify a doctor for treatment. They needed support in mapping and...
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