2024 Talent Trends: Marketing
Today's marketing leaders are sourcing expertise to support product strategy and launch initiatives and to help leverage data for insights and decision-making.
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Marketing & Sales Resources
Evaluating channel effectiveness? Seeking innovative, integrated strategies? Go to market smarter and more effectively with these informative resources and help from our on-demand marketing and sales consultants.
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Integrated Business Planning Best Practices: A BTG Expert Q&A
In this Q&A with retail operations leader Steve Hochman, we explore integrated business planning trends and best practices for 2023.
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Creating a Global Communication Strategy in the Mining Sector
A strategic advisory firm was looking to develop a communication strategy for a mining company based in the Middle East. Part of a global expansion program, the initiative consisted of creating...
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Learn how to bridge gaps and build capacity with interim executives.
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How Costovation Fits into a Cost-Reduction Initiative
See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.
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Get our free guide to working with on-demand talent.
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Webinar: A Costovation Conversation with New Markets Advisors
In this on-demand webinar, we speak with Steve Wunker—Managing Director of New Markets Advisors—about how costovation enables companies to meet, and even exceed, customers’ expectations, cheaply
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See the top on-demand talent skills companies are seeking right now.
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How Freelance Analytics Experts Can Help You Do More with Your Data
Data-driven insights are key to flourish in the post-pandemic economy, but it can be challenging to find resources to harness those insights effectively.
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How an Interim CMO Can Maximize Marketing Effectiveness
Attracting and retaining the right marketing leader can be a challenge even for the world’s top companies. Learn how interim CMOs can help drive business growth and manage teams on a short-term basis.
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See our marketing and sales capabilities and talent bios.
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BTG Key Strengths: Commercial Excellence in Life Sciences
Access the life sciences commercial talent you need to work smarter, faster, and more flexibly across all marketing, sales, innovation, and analytics initiatives.
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Business Talent Group Key Strengths: Digital Talent
Digital disruption has upended nearly every industry. What does it mean for yours? It can be hard to know where to start when you’re exploring solutions that are on the forefront of innovation.
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Setting a Spin-off Communications Strategy
A manufacturing company was preparing for a major corporate split. The internal communications team needed help crafting and executing a communications strategy during the transition. Hoping to...
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Commercial Strategy for a Cardiovascular Digital Health Product
The innovation and business acceleration group of an F200 pharmaceutical company was preparing to launch a new cardiovascular device with an accompanying digital therapeutic product. Looking for a...
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Interim CMO to Lead a Junior Marketing Team
A UK-based global athletic league was forced to cut marketing efforts due to COVID and then found itself needing to scale up quickly to attract fans and sponsors ahead of the sports season. The...
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10 Ways Freelance Marketing Consultants Can Accelerate Business Growth
Though there’s no one secret to business success, there is one challenge that every business faces during times of rapid growth: getting the right people on board. In marketing and sales, securing...
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Product Launch Support for an Under-Resourced Team
The director of ophthalmology marketing at a F500 biopharma was under-resourced heading into two critical product launches. Under a tight launch timeline, he needed a consultant who could quickly...
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Interim CMO to Stand Up Digital Marketing Capabilities
A venture-backed travel and hospitality company was planning for a radical change in commercial strategy and sought to engage an Interim Chief Marketing Officer to jumpstart digital marketing...
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Strategic Marketer to Integrate Data-Driven Campaigns
The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets....
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Optimizing Digital Channel Sell-Through
An F250 footwear and apparel company had to improve sell-through with key digital marketplaces (Instagram, Target+, etc.) ahead of big holidays but didn’t have time to make the full-time hire....
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Urology Therapy Commercial Analytics
The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a...
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Digital Education Strategy for a COVID-19 Marketing Pivot
When the COVID pandemic hit, the marketing team at an F150 biopharma company shifted its speaker and educational programs to a virtual format. However, the team then recognized that the content...
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Interim Marketing and Creative Leadership for a Transformation
A cloud-based marketing and technology company that recently IPO’d was rebranding as part of a larger effort to transform from a B2C to B2B company, when a key team member left the company....
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