Digital Health Product Commercial Strategy

The corporate development team at a fast-growing biopharma company sought to develop an investment strategy for digital health technologies to complement a PTSD medicine in phase 2 of clinical development. The team needed a digital health expert to assess emerging technologies, prioritize options, and build business cases for potential investments.

Business Talent Group (BTG) deployed a former McKinsey consultant and innovation leader with extensive experience in healthcare strategy and digital health. The consultant evaluated the technology landscape, identified opportunities, and developed business cases, delivering a comprehensive strategy to guide investment decisions. The engagement concluded with a detailed final report and a strategic presentation to senior leadership.