Accelerating an Oncology Drug Launch

An F1000 pharmaceutical company had fallen behind schedule on introducing their oncology drug to market and needed external support to develop and accelerate a launch strategy.

Business Talent Group (BTG) delivered a McKinsey-trained life science specialist with a background in project management and executive experience at two prominent biotechnology companies, who started by generating pre-launch insights, analytics, and country-level revenue forecasts before refining and implementing the renewed drug launch strategy. The talent also coordinated vendors and stakeholders to accelerate the rollout, drove accountability across multiple functions involved in the launch, and tracked brand performance and perception to ensure an effective launch.