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Managed Care Expertise to Fuel Healthcare Product Innovation

A large healthcare network sought to strengthen its relationships with major national employers by developing a new bundled product offering but needed strategic insight to inform the product plan. Business Talent Group (BTG) deployed a former Accenture strategy consultant with extensive experience developing growth strategies for healthcare clients. This expert leveraged a deep understanding of managed care to conduct thorough research, including analyzing internal documents and interviewing key healthcare experts. The consultant developed high-level cost and pricing information, refined the product offering based on internal feedback, and ultimately presented a comprehensive final plan, detailing the execution of four employer-targeted programs. By integrating managed care expertise with strategic planning, the health system successfully positioned itself to innovate and strengthen its relationships with key stakeholders.

About the Author

Riya Shah is a part of BTG's Client Development and Management team where she works with leaders in the pharmaceutical and biotech industries. An MBA student pursuing a marketing concentration, Riya helps bridge sales and marketing initiatives for BTG. She enjoys learning about different strategies to increase engagement and scale growth.

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