Managed Care Expertise to Fuel Healthcare Product Innovation
A large healthcare network sought to strengthen its relationships with major national employers by developing a new bundled product offering but needed strategic insight to inform the product plan. Business Talent Group (BTG) deployed a former Accenture strategy consultant with extensive experience developing growth strategies for healthcare clients. This expert leveraged a deep understanding of managed care to conduct thorough research, including analyzing internal documents and interviewing key healthcare experts. The consultant developed high-level cost and pricing information, refined the product offering based on internal feedback, and ultimately presented a comprehensive final plan, detailing the execution of four employer-targeted programs. By integrating managed care expertise with strategic planning, the health system successfully positioned itself to innovate and strengthen its relationships with key stakeholders.