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Accelerating Market Expansion via Strategic Partnerships

A managed care clinical services company aimed to expand its geographic footprint into three new markets through strategic partnerships and sought an interim SVP of business development to lead the initiative. Business Talent Group (BTG) deployed a former Optum SVP of provider strategy and business who stepped in quickly to build and manage the new partnerships, ensuring timely market entry. The consultant also developed essential market launch materials to facilitate engagement with providers and internal teams. With a proven track record in developing large-scale strategic partnerships, the executive successfully accelerated the company’s growth and market penetration.

About the Author

Riya Shah is a part of BTG's Client Development and Management team where she works with leaders in the pharmaceutical and biotech industries. An MBA student pursuing a marketing concentration, Riya helps bridge sales and marketing initiatives for BTG. She enjoys learning about different strategies to increase engagement and scale growth.

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