Product Launch Expertise for 3D Printing
When a Fortune 100 technology company was preparing for a pivotal launch of new metal 3D printing technology, the product team needed a flawless execution strategy. Business Talent Group (BTG) deployed an independent consultant to collaborate with the tech firm’s director of corporate strategy. The consultant spearheaded a comprehensive launch event plan, identifying key workgroups, crafting a detailed schedule, and assigning ownership for all activities. He continued to work to ensure a seamless implementation. With a successful launch, the tech firm was able to solidify its position as a major force in the metal 3D printing industry.