Understanding End Users to Improve Online Engagement

A leading global technology company was looking to better engage with end users through online communities and needed external benchmarks, as well as a series of persona-specific use cases, to inform their product roadmap.

BTG delivered a former Navigant and PwC consultant skilled at market analysis, strategy, corporate finance, M&A, and procurement. The consultant conducted secondary research on online communities and coalesced his findings with internal data to define a framework and guidelines for designing optimal online communities segmented by end-user personas.