Evaluating an Adjacent Market

A leading global technology company was evaluating the commercial opportunity within the expert intelligence market and needed to present an investment thesis to senior leadership as part of annual budgeting and planning meetings.

BTG delivered a former Bain manager and Bridgespan consultant with in-depth knowledge of the expert intelligence space and deep experience conducting market landscapes and analyses across the technology, private equity, and life science industries

The consultant conducted interviews and synthesized data from primary and secondary sources to produce a white paper, strategic framework, and financial modeling tools that could be used by senior leadership to evaluate the opportunity and inform investment decisions.