Tactical Support for Marketing and Operations Transformation

A large biotechnology company was seeking to standardize branding and operations across multiple established products to achieve greater consistency and operational efficiencies. In need of a tactical marketing consultant to drive the project, collect insights about the patient/HCP experience, and provide the commercial voice for various initiatives, the Global Marketing and Capabilities Director reached out to BTG.

BTG deployed a former Deloitte Manager and Group Marketing Manager of Brand Strategy at Abbott Diabetes Care with deep expertise working with agencies of record and MLR, field, and finance teams to spearhead marketing initiatives. The consultant finalized a demo device analysis and competitive insights, developed new, patient-friendly messaging for the brands, and worked to implement key changes within the client’s organization.