Each year, Business Talent Group releases the High-End Independent Talent Report, looking across industries and business functions to analyze how business leaders deploy top independent talent to fill critical skill, expertise, and leadership gaps. Here are the key marketing trends for 2024.

Today's marketing leaders are tasked with navigating rapid technological advancements, changing consumer behaviors, increased competition, and shifts in regulatory and consumer privacy requirements. They are sourcing expertise to support product strategy and launch initiatives and to help leverage data for decision-making and market insights.

PROJECT CATEGORIES: Marketing

81% Strategy

10% Operations

3% Transformation

3% Organization

3% Interim Leadership

IN-DEMAND PROJECTS FOR MARKETING

Product Strategy and Launch

Marketing and Sales

Business Intelligence and Analytics

Planning

Digital Strategy

IN-DEMAND SKILLS FOR MARKETING

Project Management

Advanced Analytics

Product Launch

Market Landscape and Research

Corporate and Business Unit Strategy

SAMPLE MARKETING PROJECTS

• Serve as an interim CMO during a parental leave
• Review the current market footprint of an established product and recommend growth opportunities
• Introduce and commercialize an existing product in a new market
• Evaluate and expand a current loyalty program to include personalization