Strategic Marketer to Integrate Data-Driven Campaigns

The CRO and CMO of a PE-backed direct-to-customer global skincare brand needed to plug in an expert to upgrade their digital marketing and market growth strategies to meet high-growth targets.

Business Talent Group (BTG) provided a former McKinsey consultant and Sr. Manager of Marketing Strategy at Gap Inc., who had more than ten years of independent consulting experience driving digital media strategy projects for consumer and retail clients. She ramped up quickly, establishing data-driven integrated marketing programs and direct response campaigns—including search, site, and email, in collaboration with Online Marketing, Analytics, and Production, driving sustainable growth for the ecommerce business.