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Empowering Data-Driven Decisions in Product Development

Making a Lean Business Case for a New Tech Product

In light of the growing popularity of hybrid work, leaders at an F100 technology company wanted to assess the commercial viability of a new hybrid work dashboard. As part of a data-driven approach to product development, they needed to create a comprehensive business case and reached out to Business Talent Group (BTG) looking for a subject matter expert to help.

BTG delivered an innovation and technology strategist who specializes in new product design and development to create a reference minimum viable product (MVP) lean business case. The talent also provided customizable business case templates, both commercial and internal, as well as a final presentation, empowering the team to make smart decisions as they considered next steps for building their product.

About the Author

Riya Shah is a part of BTG's Client Development and Management team where she works with leaders in the pharmaceutical and biotech industries. An MBA student pursuing a marketing concentration, Riya helps bridge sales and marketing initiatives for BTG. She enjoys learning about different strategies to increase engagement and scale growth.

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