Using Emotion to Connect With B2B Buyers
You’ve probably heard the old saying: “People buy on emotion and then justify the buy rationally.” It’s usually associated with B2C companies and the tactics they might use to energize or...
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You’ve probably heard the old saying: “People buy on emotion and then justify the buy rationally.” It’s usually associated with B2C companies and the tactics they might use to energize or...
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Just because you don’t work in sales doesn’t mean you shouldn’t know how to sell. We might sell our work to prospective clients in order to get business, or sell ideas to managers and colleagues...
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