Urology Therapy Commercial Analytics

The medical specialties insights and analytics team of a multinational pharmaceutical company was understaffed with open headcount and two employees leaving for parental leave. The team needed a marketing analytics consultant to provide critical support for their #1 urology product.

Business Talent Group deployed a life science consultant and former commercial leader to support the analytics team in dashboard development, KPI tracking, HCP promotional tactic measurement, brand planning situational analysis, and data modeling.