Setting a Spin-off Communications Strategy

A manufacturing company was preparing for a major corporate split. The internal communications team needed help crafting and executing a communications strategy during the transition. Hoping to find a more cost-effective resource than their go-to corporate communications vendor, they turned to Business Talent Group.

Our communications specialist spearheaded an internal brand audit and created a master strategy document that organized the ideas, timing, audiences, and resources needed to execute against the strategy. She then worked with the team to roll out the materials, leading the creation of a new content strategy, brand guidelines, content calendar, and website.