Developing a Healthcare Provider (HCP) Locator Solution

A multinational pharma company was seeking to launch a healthcare provider (HCP) locator solution that would help patients identify a doctor for treatment. They needed support in mapping and analyzing external physician locators and potential partners for development, as well as specific recommendations on how to set up such a tool across different markets. Looking for someone who was both experienced enough to provide strategic guidance and also willing to perform hands-on execution work, the Senior Global Product Manager reached out to Business Talent Group.

BTG delivered a former Capgemini consultant who had worked on multiple HCP portal rollouts across pharma clients and had 15+ years’ experience driving customer engagement and digital transformations in the life science sector. The consultant investigated competitors’ solutions and did a further technical deep dive on required IT infrastructure, resource and technical capability requirements, and potential partners.