Today’s customers expect the products, services, and messages they receive—from a pair of socks to a new prescription—to be customized to their individual needs. As marketers, that means we need...
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Life science marketing is complicated, thanks to stringent regulations—and a key customer base of patients, providers, and payers who have different needs and often divergent priorities. Pharma...
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These days, you'd be hard-pressed to find a life science company that doesn't strive for patient centricity. But what does patient-centric marketing mean?
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