Steve Wunker

Steve Wunker is a former Bain consultant who has focused on disruptive innovation as an entrepreneur and consultant for over 20 years. He is the author of several books including "Jobs to be Done: A Roadmap for Customer-Centered Innovation" and "Capturing New Markets: How Smart Companies Recognize Opportunities Others Don’t."

almost 2 years ago
How Costovation Fits into a Cost-Reduction Initiative

See how a rapid, six-week sprint can help you identify your most promising opportunities to reduce expenses and keep customers delighted.

Read
over 3 years ago
4 Steps to Achieve Market Expansion

Market expansion is a goal many executives share, and rightly so. Expanding into new markets is not only a revenue driver but also a way to escape familiar competitive dynamics.

Read
almost 5 years ago
Costovation: Using Innovation to Cut Costs

Innovation is typically seen as a way to boost revenues, but it can also be used to cut costs. Expert Stephen Wunker explains.

Read